Communication and understanding is always the objective, whether I am teaching or designing web sites, print marketing materials, interactive museum installations, trade show displays, or video. My personal objective is to create unique, memorable visuals that communicate a clear message to a targeted audience. Understanding my audience, the business objective or learning goal and having the skill to translate this into effective visuals and copy is what I do as a designer, digital artist, marketing consultant and educator.
The life of a designer/artist/educator is all about change. For myself, my clients and my students, change must happen to reach our goals, whether that's a personal learning goal or business objective. Mastering new digital tools, learning new software, apps and staying current with what is new in design, marketing, communications, technology and education is what I do, everyday, exercising my tools and ideas in the interest of my clients', students' and colleague's needs.
Whether I am wearing my educator's hat or my designer's hat, the question, "What is the message?" is foremost in determining project criteria and eliciting critical, introspective thinking. Learning and using digital tools is only effective if we understand how and when to apply them. This is true whether achieving a business objective or a learning goal.
